UPTOWN SWEETS
A social feed was doing the work of a permanent home.
Dessert shop · Identity + site
What was happening
A dessert shop lived where a post disappears in a day. People found it by accident, or because somebody mentioned it, and there was nowhere for that interest to land and stay.
What people meet now
Now it has a place of its own that feels like walking in: the menu, the photographs, the reason to come. It is built for the phone in somebody's hand while they decide where to go.
What the team got
The shop keeps it current itself. Photographs and menu belong to the owner, not to a developer with a queue.
And it belongs to them.
A feed is rented ground. The reach changes when somebody else decides it changes, and the followers are not really yours. A place of your own does not get quietly reordered by an algorithm on a Tuesday.
The real page, today
Captured from the live site · 2026-07-19. No private system or customer information is shown.
This one was built for them.
Every business here started somewhere different and got an answer shaped to it. None of them are renting what you just looked at. Bring us the part of yours that is not working and we will tell you the smallest thing that would change it.